Zuberance - Social Media ROI - Leverage the power of Social Media and Brand Advocates

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July 28th, 2010
10:00 AM PT / 1:00 PM ET

Your Brand Advocates – How to Find Them
and What They Are Worth

The next free and interactive Zuberance webinar will feature a panel of experts that will discuss how to measure the value of brand advocates on Facebook, Twitter, and other social media channels. The panelists will provide strategic and tactical guidelines that can be applied to existing digital and classic marketing activities by supercharging them with a brand advocacy marketing component.

The panelists include:

VP of Digital Strategy at Ogilvy
Social Media Manager at a large consumer electronics brand
Founder and CEO at Zuberance

Issue No. 3 — July 2010

In this Issue:

How to Avoid Becoming
Social Media Roadkill
Turn Social Media Into Sales
Top 5 Myths of B2B Word of Mouth Marketing
How Zuberance Can Help

How to Avoid Becoming Social Media Roadkill

In the Social Media Age, where a handful of bad Tweets can taint your brand, no company is immune from online brand critics. Find answers to the questions that every brand should be asking. Understand who should respond to negative word of mouth. What if the negative reviews are coming from closed system like Apple’s app store? Also, learn how to address a customer who is outraged. Do you handle it on Facebook or do you take it offline?

Access the full blog post to read the answers to learn how to combat negative word of mouth.

How Zuberance Can Help Your Brand Turn Social Media Into Sales Now

Watch this video to get the gist on what Zuberance technology can do for your brand. The Zuberance Advocate Platform makes it easy for marketers to systematically identify and mobilize Brand Advocates plus track results of Advocate marketing programs in real-time at the individual and aggregate Advocate level.

Top 5 Myths of B2B Word of Mouth Marketing
What Influences B2B Purchases?

Word of Mouth (WOM) is the "world's most powerful sales tool," according to Neilsen. Today, thanks to social media like blogs, social networks, Twitter and more, WOM is more influential than ever. But is WOM effective in B2B environments?

About Zuberance

Zuberance is an award-winning Social Marketing Platform company. Headquartered in San Carlos, CA Zuberance is backed by Emergence Capital Partners, the leading venture capital firm focused on early and growth-stage Technology-Enabled Services companies.

Learn more about Zuberance:
Call (866) 967-9746 or Email info@zuberance.com